Fireworks grab attention with a dazzling display of color and lots of noise. Unlike the sparklers that you can hold in your hand, the sound and size of fireworks cannot be ignored.
Imagine if your marketing was this effective in getting people's attention!
An associate of mine was starting a new business coaching service and was looking for marketing fireworks. They knew that they needed a marketing message, one that described what they did and would get there prospects' attention. There dilemma was that they worked with clients to solve numerous types of problems and instead of having one marketing message, they had a laundry list of them.
Solving lots of problems is good, but when you are trying to communicate what you do, it's the equivalent of a handful of sparklers as compared to having one large attention-getting display of fireworks.
Discover exactly how to get attention and more business with your marketing message and improve the response of everything from your ads to your web site to your business cards.
In order to grab prospects' attention my associate dispensed with there laundry list of messages and replaced it with one umbrella marketing message.
Here's how to get started on your own marketing message.
1. List the concerns of your target market relative to your services. This should generate a list of 10-30 problems you solve.
2. Organize your list in order of importance to clients.
What are your clients' primary concerns?
3. Use the most important client concern on your list as the basis for your marketing message. If you don't have a summary sentence, then write one.
In my town when a particularly spectacular firework goes off, the audience ooh's and ahh's. You may not get ooh's and ahh's from your marketing message but you do want it to prompt prospects to action.
When you use your marketing message, fireworks or at least a spark should ignite in your prospects' minds when they make the connection between their needs and your services.
If your marketing message has done its job properly, people will ask you how you do what you do or contact you for more information.
With a brilliant marketing message you'll grab your prospects' attention, get them to respond to you and increase your opportunities.
