1. I will set goals and objectives, and I will write them down in order to achieve my dream. (A dream pushes you to do something out of the ordinary and your goals help you make your dream a reality.)
2. I will shift my marketing away from "selling" to "helping". (No one likes to be sold, but everyone likes to get help.)
3. I will review each of my marketing materials and revise any that are focused on selling my company or my products or myself, and I will shift the focus to helping my prospects get what they want.
4. I will work to build trust through my marketing by demonstrating my expertise and the effectiveness of my products. (Trust is the basis for strong relationships and sales.)
5. I will replace sales lingo in my marketing with natural and conversational language. (It's much easier to engage a prospect with a conversation than with a monologue.)
6. I will measure the effectiveness of every aspect of my marketing and continually test alternatives to improve my conversion rates and my sales. (No matter how good your marketing is, you can always improve it. You'll ending up making more money with less effort.)
7. I will discover alternative ways to close the sale that aren't pushy or uncomfortable for me to use. (For example, asking questions is the easiest way to get a prospect to sell themselves, and a better way to control the sales process.)
8. I will avoid wasting time and money trying to reinvent the wheel and will get help from experts when I find myself struggling.
9. I will delegate any and all tasks that someone else could do with a modicum of training. (You can't grow your business if you're spending your time sorting email or running to the post office. There are hundreds of simple but time consuming tasks involved in keeping your business going. Delegate them.)
10. I will create a plan for how I can maximize my use my time and I will follow it to maximize sales. (Without a plan, you'll never get to developing that new product or implementing your marketing strategy.)
What would you include in your own Marketing Declaration of Independence?
Do any of the above 10 declarations resonate with you?
Please reply and let me know which one, and why.
You don't need to wage a war to become financially independent. Revolutionize your marketing and you'll soon be on your way.
